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Genworth's National #LetsTalk Tour Visits Chicago


The company is exploring difficult issues about confronting aging and long term care planning

RICHMOND, Va., July 7, 2014 /PRNewswire/ -- Genworth Financial, Inc. (NYSE: GNW) is coming to Taste of Chicago on July 9-13, the second stop on a national research and education program to have conversations about a pressing issue confronting many Americans: how to plan and pay for long term care needs for our aging population.

The United States is undergoing a profound demographic change – every day, over 10,000 Americans turn 65I, so that during the next forty years, the U.S. population over 65 will doubleII.

The Genworth #LetsTalk Tour provides a chance for the company to meet directly with families. Since many family conversations are accompanied by coffee, the centerpiece of Genworth's #LetsTalk event will be a three story-tall mug, adorned with facts and figures about health and long term care.

  • Visitors can participate in an interactive quiz about the most surprising facts shown on the outside of the mug, and will be asked who-where-how questions: who they should talk with about long term care, where the talk might take place, and how they anticipate the talk will take shape.

  • Visitors can then go inside the mug, where they will have their photo taken with a giant mug with a message addressed to the person they named when answering the "who" question. For example, "Mom, Let's Talk!" The photo will be emailed to them, so they can share it with friends and family, and then printed on-site with a conversation checklist on the back.

  • Everyone who participates will receive a complimentary beverage and mug. Throughout the day, prizes will be distributed.

  • Major League Baseball Hall of Famer Frank Thomas will be lending his ears and voice to the event as well. "As a retired professional athlete, I truly appreciate the importance of having a plan for when your playing career is over – and  the importance of talking to those you love, especially your family, when making this plan," says Thomas. "That's what this tour is all about: getting families to talk about their long term care plans. I'm proud to help encourage Chicago families to have this conversation."

The Genworth #LetsTalk Tour started in New York on June 27-28 and is visiting four more cities across the United StatesChicago, Los Angeles, San Francisco and Dallas – in addition to engaging people via social media. Through 1:1 interactions on the #LetsTalk Tour, the company plans to connect with at least 15,000 people, who will help Genworth better understand attitudes regarding long term care and how best to start a family conversation about long term care planning.

Genworth will share the findings of the research and intends to use these findings to help educate others on how to have "the talk." In addition, throughout the tour, Genworth will provide resources to help answer families' long term care planning questions.

I    PewResearch, "Baby Boomers Approach 65 Glumly," December 2010
II   Population Reference Bureau, Population Bulletin Vol. 66, No. 1, February 2011

About Genworth Financial
Genworth Financial, Inc. (NYSE: GNW) is a leading Fortune 500 insurance holding company dedicated to helping people secure their financial lives, families and futures. Genworth has leadership positions in offerings that assist consumers in protecting themselves, investing for the future and planning for retirement--including life insurance, long term care insurance, and financial protection coverages--and mortgage insurance that helps consumers achieve home ownership while assisting lenders in managing their risk and capital.

Genworth operates through three divisions: U.S. Life Insurance, which includes life insurance, long term care insurance and fixed annuities; Global Mortgage Insurance, containing U.S. Mortgage Insurance and International Mortgage Insurance segments; and the Corporate and Other division, which includes the International Protection and Runoff segments. Products and services are offered through financial intermediaries, advisors, independent distributors and sales specialists. Genworth, headquartered in Richmond, Virginia, traces its roots back to 1871 and became a public company in 2004. For more information, visit From time to time, Genworth releases important information via postings on its corporate website. Accordingly, investors and other interested parties are encouraged to enroll to receive automatic email alerts and Really Simple Syndication (RSS) feeds regarding new postings. Enrollment information is found under the "Investors" section of

SOURCE Genworth Financial, Inc.

Media: Al Orendorff, 804.662.2534,

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